News for Press Release

Traverse City Horse Shows will introduce the new Hilltop Market this summer during the six weeks of the Great Lakes Equestrian Festival, presented by B&D Builders, at Flintfields Horse Park in Williamsburg. Held Sundays from July 5 through August 9, the Hilltop Market will feature local vendors, makers, artisans, nonprofits, and specialty businesses alongside international equestrian competition ...read more

A business plan is a document that defines what your business does, who it serves, how it makes money, and what it will need to grow. Peer-reviewed research found entrepreneurs who write formal plans are 16% more likely to succeed than otherwise identical entrepreneurs who skip that step. For business owners across Elk Rapids, Bellaire, Central Lake, and the wider Antrim County area, the ...read more

In the whirlwind of running a small business, marketing often becomes the first thing to get squeezed. Time is tight, teams are small, and standing out can feel like yelling into a void. But AI? It’s no longer just the playground of massive tech firms. It’s here, it’s affordable, and it’s working overtime to make smart marketing less of a grind and more of a game-changer.Create More Without ...read more

The Elk Rapids Area Chamber of Commerce has long been a hub for local innovation — and the entrepreneurs who drive it. Whether you’re opening a café downtown or scaling a tech venture on the bay, success isn’t just about hustle; it’s about designing growth that lasts.    TL;DR Success for small businesses in Elk Rapids depends on three things: Understanding your market and community ...read more

Customer engagement is about showing up in ways that feel personal, timely, and real. It’s not a numbers game—it’s a recognition game. People stay where they feel seen. They notice when you remember their name, their order, the thing they mentioned offhand last time. In an environment built to rush, slowing down to notice someone is magnetic. There’s no one-size-fits-all script. The best ...read more